Content Marketing

Content Marketing establishes you as a voice of authority in your industry and increases brand awareness.

Content Marketing focuses on creating value-added material rather than simply selling; the goal is to establish a voice of authority in your industry and increase brand awareness.

Show you personality

Showcasing what makes your company individual and engaging, is the job of good content marketing. It’s the voice and personality behind your business rather than the products or services you offer. People buy from people, so it makes sense that consumers are more comfortable buying from companies with a personality.

Content Strategy

To succeed, you need to have a clear articulated Content Strategy in line with your overall Marketing Strategy. This tells the story of your brand in a cohesive way. We show our clients how to create an easy to follow plan for their content, thus avoiding a scattergun approach. This plan saves time, resources and greatly improves results from your content creation efforts.

Blogs, Emails and more

Content comes in many forms. For example, focussing content on your email marketing firmly away from just selling, will re-affirm the perception of you brand as a credible voice of authority. The addition of a branded blog creates the perfect go-to place online for your target audience. By writing engaging and useful content you increase the chance of that content being shared. This sharing is a sure fire way to build brand awareness and ultimately increase sales.

Every piece of content you create (electronic or printed), from the simplest blog to a company brochure, should be working for you and building your brand.

We’re happy to help get you started creating great content or work with you on an ongoing basis – the choice is yours.

Get in touch to see how we can help you plan & create great content

Testimonials

I worked with Chris closely over a period of five years. During this time, he was always able to demonstrate a keen business focus, balancing competing requirements and delivering to them. Working on large transformational programmes, Chris was able to pro-actively identify and address issues, so they could be resolved without any impact to delivery. Chris has the ability to engage across the whole width and depth of a project, carrying forward business managers and technical teams with his enthusiasm and comprehensive knowledge.

Gordon Aitchison, Senior Technical Architect, Steria

Chris is a very hardworking, knowledgeable and highly organised IT professional. He works easily with all levels of an organisation being well able to communicate with junior technical staff through to senior director level staff (both inside the delivery organisation and the client’s organisation). He is capable of working from a detailed low-level technical level up to a strategic level. Chris thoroughly understands the commercial aspects of a programme, delivering solutions to timescales and budgets. From a personal aspect, Chris has been invaluable and I would not hesitate in recommending him.

Dave Watson, Project Manager, Steria

Content Marketing