Content Marketing

Content Marketing establishes you as a voice of authority in your industry and increases brand awareness.

Content Marketing focuses on creating value-added material rather than simply selling; the goal is to establish a voice of authority in your industry and increase brand awareness.

Show you personality

Showcasing what makes your company individual and engaging, is the job of good content marketing. It’s the voice and personality behind your business rather than the products or services you offer. People buy from people, so it makes sense that consumers are more comfortable buying from companies with a personality.

Content Strategy

To succeed, you need to have a clear articulated Content Strategy in line with your overall Marketing Strategy. This tells the story of your brand in a cohesive way. We show our clients how to create an easy to follow plan for their content, thus avoiding a scattergun approach. This plan saves time, resources and greatly improves results from your content creation efforts.

Blogs, Emails and more

Content comes in many forms. For example, focussing content on your email marketing firmly away from just selling, will re-affirm the perception of you brand as a credible voice of authority. The addition of a branded blog creates the perfect go-to place online for your target audience. By writing engaging and useful content you increase the chance of that content being shared. This sharing is a sure fire way to build brand awareness and ultimately increase sales.

Every piece of content you create (electronic or printed), from the simplest blog to a company brochure, should be working for you and building your brand.

We’re happy to help get you started creating great content or work with you on an ongoing basis – the choice is yours.

Get in touch to see how we can help you plan & create great content

 

Testimonials

Rebranding with Paul, has totally transformed how our customers view our business and our product
VaperTrails UK
Getting our brand right from the outset was essential. We are in a competitive market and this helped us to feel professional and established from day one.
Remember in Print
I worked with Chris closely over a period of five years. During this time, he was always able to demonstrate a keen business focus, balancing competing requirements and delivering to them. Working on large transformational programmes, Chris was able to pro-actively identify and address issues, so they could be resolved without any impact to delivery. Chris has the ability to engage across the whole width and depth of a project, carrying forward business managers and technical teams with his enthusiasm and comprehensive knowledge.
Gordon Aitchison, Senior Technical Architect, Steria
For a small business just starting out, it’s important to present yourself professionally from the get go, and this is exactly what Rocket & Cloud delivers. They manage our website content, social media feeds and have delivered a consistent brand image, which gives our clients confidence.
  Stephan Freeman, CEO Axcelot
The results speak for themselves: I am inundated with compliments on the quality of our publications and there’s no doubt they have played a pivotal role in communicating our message and growing the organisation.
CEO, Taxpayers' Alliance
With overall responsibility for the Data Centre and Case Management application hosting projects, I worked hand in hand with Chris to deliver both projects. We built a first-class team of dedicated professionals and produced results that we are very proud of. Chris has my highest recommendation; he is and will continue to be a true asset to any organisation.
Aron Wood, Senior Project Manager, Steria
I wanted to express my complete satisfaction and gratitude to you for helping with my business strategy. Your knowledge and timelines have saved me both time and money. I am very happy to recommend Rocket & Cloud.
Marcus Mills - Fusion Restaurant Consultancy
The rebrand has been positively received and everyone I’ve handed my business cards out to has complimented me on them.
Vaper Street
Thank you so much Nici for delivering a great job and within the time scale.  Look forward to our next marketing promo!
Ammie Malik - MD Briggs & Mortimer Group
Extremely intelligent, structured SME with the ability to lead and function incredibly well as part of a team. A highly respected individual whose willingness to innovate has created significant demand for his skills when developing new business. Strong market knowledge with an informed knowledge of current technologies, makes Chris a very valuable part of any team.
Lorraine Fife, Programme Director, Steria