This organisation is a well known and long established name in political campaigning. The brief taken by Paul was to shorten the existing name to TaxPayers’ Alliance and give it a new and refreshed look and feel.
It was viewed that keeping the existing colourways would be both beneficial in retention of identity to existing members, press etc. although we were not restricted in the concept stage.
“The results speak for themselves: I am inundated with compliments on the quality of our publications and there’s no doubt they have played a pivotal role in communicating our message and growing the organisation”. CEO, TaxPayers’ Alliance
