Marketing Strategy
Plan for success with a Marketing Strategy
A Marketing Strategy forms the basis for any successful business regardless of its size. It’s the anchor point for all your marketing activities, giving direction and purpose whilst ensuring that time and resources are efficiently used for maximum effect. Whether you’re a small company just starting out or an established one wanting to grow, these plans are invaluable in getting your company where you want it to be.
Your detailed marketing plan, tailored to your business, will include:
- A detailed audit of your company including market and competitor information
- An overview of where your business is now – your strengths, weaknesses, opportunities and threats
- Specific, measurable, agreed, realistic and timed Marketing Objectives which form the basis of your required actions going forward
- Overall Marketing Strategy – The Plan with realistic schedule
- Implementation Guidance
- Control Measures to testing effectiveness, tweaking to improve results
