Relationship Marketing

Focus on long-term customer engagement not just sales  

Relationship marketing focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like individual sales. Being a smaller company can really be an advantage where this type of marketing is concerned because its far easier to add the personal touch.

We all want to feel valued

Whilst emails, podcasts, blogs and social media are a part of everyones life, consumers want to feel valued and treated as individuals. We’re no longer impressed by an email detailing some product which we have no interest in. Does a vegetarian want information about the latest hamburger craze? Probably not! It offers no value to them. As a result, consumers refuse to deal with these companies who do this and unsubscribe at the first opportunity.

Understanding your audience needs and responding in the right way, builds consumer loyalty and trust. This in turn, increases your presence in the marketplace and increases sales.

Its all about the customer journey

Above all outstanding customer service is not just about being a good sales person, it’s about adding value at every step of the customer journey. Real and perceived value over and above the norm is what it’s all about!