Relationship marketing focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like individual sales. Being a smaller company can really be an advantage where this type of marketing is concerned because its far easier to add the personal touch.
Whilst emails, podcasts, blogs and social media are a part of everyones life, consumers want to feel valued and treated as individuals. We’re no longer impressed by an email detailing some product which we have no interest in. Does a vegetarian want information about the latest hamburger craze? Probably not! It offers no value to them. As a result, consumers refuse to deal with these companies who do this and unsubscribe at the first opportunity.
Understanding your audience needs and responding in the right way, builds consumer loyalty and trust. This in turn, increases your presence in the marketplace and increases sales.
Above all outstanding customer service is not just about being a good sales person, it’s about adding value at every step of the customer journey. Real and perceived value over and above the norm is what it’s all about!
See how we can get your relationship marketing working for you
Rebranding with Paul, has totally transformed how our customers view our business and our product
Getting our brand right from the outset was essential. We are in a competitive market and this helped us to feel professional and established from day one.
The rebrand has been positively received and everyone I’ve handed my business cards out to has complimented me on them.
The results speak for themselves: I am inundated with compliments on the quality of our publications and there’s no doubt they have played a pivotal role in communicating our message and growing the organisation.
For a small business just starting out, it’s important to present yourself professionally from the get go, and this is exactly what Rocket & Cloud delivers. They manage our website content, social media feeds and have delivered a consistent brand image, which gives our clients confidence.
Thank you so much Nici for delivering a great job and within the time scale. Look forward to our next marketing promo!
I wanted to express my complete satisfaction and gratitude to you for helping with my business strategy. Your knowledge and timelines have saved me both time and money. I am very happy to recommend Rocket & Cloud.